We are excited to kick things off and start our work together. To begin it would be helpful if you could answer a few questions about your business. Your Business Name * Email * Phone * (###) ### #### When did you start your business? * You know your business best, and we’d like to learn more about what you do in order to effectively help tell your story! When filling out the following section, try describing your business as if we were casually chatting in person. No need to sell us on your services here, just tell it like it is. * Can you give a brief overview of your business? What is the meaning behind your business name? * Why did you get into this business? * Are you experiencing any difficulties within your business right now? * Where do you see your business in 1 year? 3 years? * In this section, we’d love to get to know your audience better. They are who we need to attract, after all. Please be as descriptive as possible. * Can you describe your typical customer / client? (Gender, Age, Income, Location, Values) Pretend your audience is one person and use at least one paragraph to describe them in detail. For example, what kind of house do they live in? Where do they shop? What do they wear? What kind of music do they listen to? * What are your people’s biggest problems, needs, and wants? * Why will your people be drawn to your business? * Let’s take a closer look at your industry and figure out who you’re competing with. By getting to know these people and / or businesses on a deeper level, we’ll be able to pinpoint ways in which your business can stand out. * Please list 2-3 of your competitors. What are they doing well? What are they NOT doing well? What makes you stand out from your current competitors? * Every brand has a voice, so let’s do a quick “this or that” exercise, where you circle/highlight the winning adjective on each line. If your decision on a certain line is more complicated, or if you’d like to explain more about why you chose a certain word, please do! * Please Check one from each category CLASSIC MODERN LUXURIOUS ECONOMICAL FORMAL CASUAL CALM ANIMATED YOUNG MATURE RAW REFINED PLAYFUL SERIOUS SIMPLE ORNATE Please list 3-5 visual examples of logos or type that you believe are inline with your brand’s aesthetics as well as an explanation of why. * Please list 3-5 visual examples of logos or type that you believe are NOT inline with your brand’s aesthetics as well as an explanation of why. * Thank you!
