List of hidden pages you should have on your Website
While the essential pages—like your homepage, services, about, and contact—are important, there are several hidden pages that can elevate your health and wellness business online. These pages may not be visible in your main menu, but they play a crucial role in enhancing the client experience, increasing conversions, and boosting your site’s performance. Here’s a list of must-have hidden pages for your wellness website:
1. Thank You Page
After a client books a service, downloads a wellness guide, or signs up for a newsletter, redirect them to a "Thank You" page. Use this opportunity to:
Show appreciation for their action
Add in a fun animated gif.
Offer additional resources or health tips
Recommend other services or products they might enjoy
Encourage them to share your page on social media
2. 404 Error Page
A well-designed 404 page is more than an error message—it’s a chance to keep clients engaged. Make sure it’s:
Informative with easy navigation to services or tips
Engaging with a calming message or imagery
Offering links to popular blog posts, services, or programs
3. Landing Pages
For marketing campaigns or seasonal promotions, landing pages are crucial. Rather than sending clients to your homepage, guide them to a focused landing page that:
Highlights a specific wellness service, product, or event
Has a clear call to action, such as “Book a Free Consultation”
Minimizes distractions to improve conversion rates
4. Location Pages
These are letting Google know where you are located and any primary area that you serve. These do not need to be visible but have the ability for Google to crawl them when someone searches in your area.
Clearly outlines your services in said area
Improved Local Search Ranking: Location pages are optimized for specific areas you are targeting.
Opportunity for Backlinks (these are key): A location page can attract backlinks from local websites, directories, or news outlets, which boosts your domain authority and overall SEO rank.
5. FAQ Page
A hidden FAQ page is invaluable for answering common questions about your services:
Can reduce phone calls and weed out potential clients that may be a waste of time
Helps prospective clients quickly find information on your offerings, policies, or pricing
Improves SEO by addressing specific health or wellness-related queries
6. Sitemap Page
A technical but useful hidden page, a sitemap helps both users and search engines:
Guides clients to specific programs, services or resources
Improves search engine optimization by making it easier for search engines to crawl your site
7. Resource or Download Page
Offering downloadable content related to your services? Create a hidden resource page:
A one-stop hub for clients to access wellness tools
Ideal for sharing free content in exchange for an email address
Supports lead generation while providing real value
8. Press or Media Page
If your wellness business receives media attention or works with influencers, create a hidden press page that includes:
High-quality logos, photos, and wellness-related images
A brief history of your business and core services
Links to past media features, press releases, or interviews
Also a great place to add in backlinks
12. Client Testimonials or Success Stories Page
Client success stories and testimonials are powerful social proof, especially in the health and wellness industry. A hidden page dedicated to these can:
Build trust by sharing real client experiences and results
Showcase transformations, whether from fitness programs, wellness retreats, or skincare treatments
Act as a persuasive tool for new visitors considering your services
These hidden pages are more than just extras—they’re crucial elements that enhance your business’s online presence. From creating a smooth user experience to boosting conversions, incorporating these hidden pages can help your business thrive.